What we do.
Seagreen is a marketing and communications consultancy that helps companies grow.
We show our customers how to find opportunities, increase revenue, build great reputations, engage employees and, most importantly, delight customers.
“If you are looking at a transformation programme, you want Cath on your team. She will work quickly to get under the skin of your business, and then help you define your most lucrative markets, develop messaging that speaks to your target audiences, position your services as the can’t-live-without solution and create an unbeatable customer experience.”
Our six areas of specialism are:
Brand
Brand. Widely referenced, frequently misunderstood. Your brand is not your logo or product, it is other people’s perceptions of your company based on expectations, experiences, stories, and relationships. We set out to proactively shape those perceptions towards your desired brand ambition and proactively influence your key audiences to build your reputation as the first-choice product or service. We also have extensive experience in assisting organisations to rebrand ready for new business challenges and reposition to target growth opportunities.
“Cath was responsible for the rebrand and repositioning strategy and campaign that brought together a number of disconnected Mace companies and turned it into a recognised major global consultancy and construction organisation. As a result, Mace was awarded Business Superbrand status in 2015.”
Communications
It is well documented that our ability to effectively communicate, internally and externally, is crucial to business success. Clear and compelling internal communications builds trust and unites teams. Transparent and timely external communications builds the brand reputation and generate opportunities. We specialise in helping companies to navigate the communications challenges that we are facing today in response to a hyper-connected world with significant trust issues.
“Cath is an inspirational woman. We worked on the Mace rebrand together. It was an amazing journey. We had the good ideas, but Cath had the insight to know what would work in the marketplace, and we worked exceptionally well together: perfect harmony. I loved working with her and would thoroughly recommend the experience.”
Customer experience
Creating exceptional customer experience (CX) will set an organisation apart from its competition. We can show you what your customers really think of you, and help you design an accelerated improvement plan and CX strategy. We’ll also support you to build an ongoing CX programme that works hard for your business to extract genuine customer insight that you can confidently respond to.
“Seagreen Consultancy understands that good customer experience drives revenue, identifies future opportunities and ultimately creates happy customers. They get it, and it sets them apart. If you are looking to build a CX programme so that you can better understand your customers and grow your business, these are the experts to go to, I can’t recommend Seagreen highly enough.”
Marketing
The aim of marketing is threefold: 1. research to understand what customers really want, 2. make sure that you are providing that product, service or experience, 3. get out to market to show that you’ve solved their problem. We can help you and your marketing teams to translate your strategy into tactical plans that deliver genuine results. We also specialise in building in agility to your marketing function to make sure it responds rapidly to changing priorities.
“Cath is an intuitive marketing specialist. She understands where strategic marketing fits into business and how it delivers to business outcomes and objectives to deliver revenue. I very much enjoyed working with Cath.”
Strategy
A solid business plan tests your thinking, unites leadership behind a common goal and gives your people clarity. We can help you establish a more agile and meaningful approach to business planning that stops the eye-rolling and gets everyone enthusiastically focused.
“Cath is one of those colleagues that from the first time you meet her you know she’s someone operating at the top of their game. She is one of the most switched on, commercially savvy, creative and driven colleagues I’ve had the pleasure of working with. She is a genuinely high-class operator who tempers this with real humility, topped of with a large dash of utter class.”
Winning Work
Today’s marketplace is fiercely competitive. We know firsthand how the power of a brand can elevate a company from a commodity to a valued partner. We can help you to define your most lucrative target audiences, develop messaging that speaks to them directly, establish effective go/no go processes, and position your services as THE can’t-live-without solution. Our work has helped organisations pull their businesses out of the trenches of impossible-to-win price wars and motivate employees and customers alike to become raving fans.
“I engaged Seagreen to help me put in place a new marketing strategy for Lucas. To say I have been impressed would be an understatement. Cath quickly identified everything needed to give us the right solution for our 10-year growth plan. She has a no messing approach. She rolled her sleeves up and put in place all of the tools needed, giving us a very clear plan to work to that is of the highest levels of quality and relevance and will see the Lucas brand achieve its aims. I would have absolutely no hesitation whatsoever recommending Seagreen to fellow business owners and construction industry clients looking to build their brand and the be at the top of their game.”