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Cath Green, Director, Seagreen Consultancy Limited
“Cath spearheaded the communications and marketing strategy for Mace, which lent support to the company’s growth from £372m turnover in 2006 to £1.1bn in 2013.”
Why is it that so many Sales and Marketing functions find it challenging to work together? Is it something fundamental? Are all salespeople from Mars and marketers from Venus? Or is it possible to create an environment where these two teams not only get along brilliantly but also super-charge your growth strategy?
VoC stands for Voice of the Customer. It refers to the way in which a business collects and analyses its customer data to extract customer insight and inform strategy. It's vital that you tune in to what your customers are telling you because, understanding customer perception, and responding in a way that drives an improved customer experience, is often the difference between business success and failure… Here are our top four reasons why VoC could be a game changer for your business.
SEO stands for search engine optimisation. SEO is the process of improving your website's performance in organic search results on search engines through best practice website structure, content and code. Got it? No? Ok, try this…